Taylor Hendricks

ROLE: Creative direction, director
USage: Broadcast, Social, Email, Landing page

Injuries are a hassle, your home shouldn’t be…

Taylor Henricks of the Utah jazz fractured his right fibula on October 28th 2024. Less than 1 month later we shot this spot. How?

  1. The project was already in motion, albeit with another concept, but the process had already started.

  2. Strong creative teams can pivot quickly and execute well.

  3. taylor and team were real champs. Injuries are a hassle but filming a commercial doesnt need to be.